
Mercedes-Benz has signed a 10-year agreement to acquire naming rights to the Louisiana Superdome, which is home of the NFL's New Orleans Saints and the venue for as many as a record-breaking six Super Bowl games. This sponsorship deal actually began as part of small talk during a dealer meeting in Stuttgart, Germany. But now, the New Orleans' landmark sports stadium has been renamed as the Mercedes-Benz Superdome. Tom Benson, the owner of Mercedes-Benz dealerships in New Orleans and San Antonio, owns the football team. More...